Return on Equity (Profitability) AAPL-US: 3900 / MSFT-US: 2859 Price to Earnings (Valuation) AAPL-US

Return on Equity (Profitability) AAPL-US: 3900 / MSFT-US: 2859
Price to Earnings (Valuation) AAPL-US: 1398 / MSFT-US: 1681
Quick Ratio (Liquidity) AAPL-US: 136 / MSFT-US: 253
Total Asset Turnover (Operating Efficiency) AAPL-US: 096 / MSFT-US: 060
Total Debt to Total Assets (Leverage) AAPL-US: 912 / MSFT-US: 1294

Describe how the five previously mentioned ratios are calculated and their significance Compare the two companies that you have selected based on these five ratios and their 5-10 year historical trends Which of the two companies do you think would be a better investment and WHY?

 

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