Measuring market demand for an executive summary of a product Hank is very happy with your work and

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Measuring market demand for an
executive summary of a product

Hank is very happy with your work
and has asked you to go ahead and develop a marketing research proposal to
determine if the company should pursue development of products for the consumer
market At this point you are not concerned with specific product features,
just the feasibility of creating a position for JavaJoy in the consumer coffee
brewer market Consider how much of the recently developed information will be
applicable to this project, and what new information will be required

Be sure to include how you will
measure market demand to place JavaJoy in a competitive advantage

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Writing
an Executive Summary

 

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