The non-alcoholic beverage company
11/09/2019
MANAGEMENT PLAN 1
11/09/2019

MATUNDA FRESH COMPANY BUSINESS PLAN 1

Name

Strategic Management

September 7, 2019

Executive Summary

1 Matunda Fresh Juice Company

2 The Matunda Fresh Juice Company is a non-alcoholic beverage company which was established on the Northern side of the United States. It mainly deals with the manufacturing of fresh juice; this is why it was named “Matunda” which is a local name for natural fruits. 2 The entity intends to produce and distribute fresh juices made from natural fruits which include mango, pineapple, oranges among many other local fruits varieties. The name ‘Matunda’ signifies the urge to connect with nature fruitfully. The motive for producing and selling the products is to improve the overall health of the population while earning profitability for growth and Corporate Social Responsibility (CSR) initiatives. This revised non-alcoholic company aims at restoring the standards of production of fresh juice using organic farm produce.

Mission Statement

2 The mission for Matunda Fresh Juice manufacturing company is to become the leading health-conscious fresh juice distributor in North America, through the provision of the naturally manufactured fruits products at affordable prices while maintaining relations with customers (Abrams, 2003, p. 72). 2 The mission aligns with the aspiration of the masses in the target market of consuming healthy products that help the body combat ailments associated with lack of specific nutritional elements in the body. The company envisions the possibility of carving a niche as leading brand suppliers for health-conscious drinks to consumers. Therefore, it’s beyond no doubt that, Matunda intends to take the health as well as the nutritional beverages to the entire newer level through the provision of products which promotes healthy living without losing the taste which consumers demands at all ages. This is particularly achieved via nutritionally sound recipes as well as environmentally friendly bottling process. The Matunda Fresh Juice manufacturing company’s ambition is to invest in the employees, suppliers as well as consumers to establish a sustainable organization which meets the changing needs of the customers.

Industry Trends

3 The world of non-alcoholic drinks market is actually in high demand majorly in two regions that is North America and Europe. The market continues to enjoy tremendous growth, and the industry competition initiates the introduction of new products as well as flavors besides innovative packaging which gives a sustainable format for the growth rate to continue growing. 2 Matunda plans to operate sustainably by capitalizing on the needs of consumers, then deploying strategies that ensure that the production and distribution prioritize the well-being of the target population. According to the trends in the market, non-alcoholic beverage firms are targeting health-conscious consumers (Olsen, 2011). However, the ventures provide misleading information concerning the nutritional components of the beverages supplied to consumers. The businesses are instead prioritizing profitability in opting to invest in scientific technologies that integrate preservatives as natural components for consumables.

The reporting on the course book about the trends in consumable indicates the surge in interest in the consumption of organic products. Interestingly, the significant majority of products available in stores in the US is carbonated and has a long shelf life. The consumers use artificial sugars in the production of the components. Additionally, trends indicate that manufacturers invest massive funds in promoting the products as opposed to concentrating on addressing health concerns related to the consumption of nonalcoholic beverages (Olsen, 2011). In the US, the demand for juices is on the rise with at least each household consuming the products daily. The figures surpass the demands for dairy products. The chances of the demand growth are high due to sensitization by the media. Television channels and magazines highlight the benefits of consuming natural organic food components. Another discussion concerning the use of nonalcoholic beverages revolves around the surge in genetically produced contents.

3 Company Strategic Position

2 The suitable strategic position for Matunda entails focusing on customer perception factors after product developments as a priority and then investing in market share development (Abrams, 2003, p. 142). 2 The objective for the selection of the strategy is providing a product that differentiates Matunda Fresh Juices Company from other carbonated and non-carbonated drink available in the markets. The company intends to realize the goal by liaising with producers of organic fruits from farms capable of supplying high-quality fresh fruits. Afterward, the production will exploit advanced technologies that facilitate extraction of natural juices then utilized a simple supply chain in distributing the final product to the markets. The branding will also take place. However, the focus on quality, pricing, and timely distribution will help differentiate Matunda juices from the rest of the products in the market.

Marketing Plan and Sales Strategy

2 Matunda Fresh Juice Company will establish a partnership with convenience/grocery stores in different parts of the country then set up outlet within the store to engage directly with consumers of the products. Sports venues will equally feature among the places for distributing the juices. Hired vans will help in reaching the distribution venues. Matunda will engage sellers to know about the products nutrient composition and health benefits in all distribution venues. The personnel will provide consumers critical information related to the beverages such as price, and values as well as assurance on quality. The team will equally engage in after-sales services then solicit feedback of consumers on the same product. The sales team will maintain contact with consumer to enable distribution based on orders on subsequent demands for the same products. Matunda will also consider collaborating with reputable fruit suppliers like Luba Fresh in reaching consumers in new markets.

Company Risks

2 The possible risks that might interfere with Matunda operations are a market risk in the form of regulatory distribution demanding that non-alcoholic beverage company disclose the details of the contents of juices supplied to consumers. The restriction on packaging and demands for regular health inspection by FDA official might affect the operations. The rising concern on the use of genetically modified organism also poses a threat in productions of nonalcoholic beverage firms. However, in the case of Matunda, the restriction on labeling and packaging bears the risk of affecting the profits of the venture. The company might struggle to comply with safety requirements that dictate the mode of production and distribution of nonalcoholic beverages. The third risk is a surge in carbonated drinks that makes it difficult to differentiate organic products from synthesized commodities is technology risk. Matunda plans to mitigate the concern by developing a production chain that prioritizes technology that ensures the safety of the products than produce a differentiated product (Abrams, 2003, p. 148). 2 The communication of the same to the inspectors from the FDA will follow. The management plans to liaise directly with framers to ensure the supply of high quality, safe fruits. Additionally, Matunda will label the products appropriately.

Business Concept Justification

2 The exploration of the strengths of the firm indicates that the entity has a reputation for establishing mutual relations with consumers. The same sense of brand loyalty combined with excellent customer service will lure consumers into shopping the brand. The firm has competent personnel and invests in the latest technologies. The weakness of the firm is that producers depend on organically produced fruits, thus making its difficult manufacturing the same products in large quantities. The marketing techniques exploited might fail to entice consumers if the firm fails to segment the market properly. The opportunities that Matunda can exploit include supplying high-quality fresh produce to healthy conscious consumers whose population is rising globally. There is a growing demand for reliable supplies of fresh organic products. The well elaborate distribution chain will enable the suppliers to reach wider target markets. The threat to Matunda operations are manufacturers of dairy products as well as fresh beverages targeting consumers in the existing markets. The increased regulation on non-alcoholic beverage production is a threat to operations. The limited expertise in terms of employee’s knowledge about the products is also a threat to future progression.

Matunda Fresh Company SWOT Analysis

Risk Assessment

Identified Risks

About the beverage industry, the main risk which is associated with it at the entry-level is usually a monopolistic competition. This is because the industry is so heavily dominated by a team of corporations which makes the new company or companies have a very little chance of making it. Secondly, there is a risk of saturation on familiar products which makes it difficult for the consumers to differentiate a given company’s product over those of the rivalry company. Thirdly, there is a case of health concerns more especially when it comes to the provision of the beverages kind of products. For instance, it has not been properly handled specifically in a hygienic environment; it may end up being a causative agent of negative health issues on the side of the customers. If such an instance happens, the public image of the company will be put to negative which will end up hurting the company negative in terms of finance, a situation where they can’t recover.

SWOT Analysis

Strength

a) Matunda Fresh Company will specifically deal with unique products which aren’t provided by any other company.

b) The cost of the Matunda Fresh Juice Company products will be relatively cheap hence taking care of the low-income customers.

c) The quality of the products will be very high and effective for human consumption.

d) The delivery of the products to the customers will be faster and efficient.

e) Only expert and professional workers will be recruited in various departments within the organization.

Opportunities

a) There will be continuous innovations besides the development of new products.

b) More expansion in terms of coverage as well as market research.

c) The entering of new demographics as well as a marketing research.

d) There is also an increase in demand for non-alcoholic beverages from all the ages.

Weaknesses

a) There are high risks associated with the Matunda Fresh Juice Company since it’s a new beginning company.

b) The distribution channel of the company will also be of a great challenge because it’s a newly starting company.

c) The future cost of the company is difficult to be estimated.

d) The product availability, as well as the number of works of the company, will be minimal.

Threats

a) Similarity or saturation of products.

b) The reduction in demand for the products.

c) There is also a threat low return on investment.

d) The threat of a shortage of very important supplies.

3 e) Increase in the cost of suppliers.

Competition

4 Competition in the Market

There are already many established enterprises offering non-alcoholic beverages in the markets. Some of the large companies like Coca-cola and Pepsi have also ventured into the business of fresh juice. Other formidable competitors in the market include; Picana, Tropical fruit, and Gatorade sports drink. There are also numerous suppliers of tea and coffee beverages in the market such as Starbucks and Dunkin’s. However, very few of the companies present in the market produce their products with zero carbonation and zero chemicals. This provides a perfect opportunity for Matunda to capitalize on. The society is now more than ever, very interested in organic products that are not processed using chemicals, (Heyman& Abrams 2017).

Health has become a major concern in North America due to the increasing cases of lifestyle-related illnesses. Much of the illnesses are said to emanate from the excessive consumption of processed food products. As society looks for options to migrate from processed foods, Matunda Fresh Juice Company offers a way out through its fresh fruit juices. To gain roots in the competitive markets, Matunda will introduce a range of fresh fruit juices that are not processed or carbonated. This will be a good way of horizontally differentiating the products to gain a competitive advantage, (McDONALD, 2016).

The company will also engage in marketing campaigns to promote awareness of the fresh fruit products in the market. The company intends to provide customers with an affordable quality product that will improve their welfare. Products delivered by the company will be of the highest quality and in compliance with FDA standards. The company intends to partner with other producers of fresh fruit such as Luba. Pricing of the products will be strategically designed to increase the competitive advantage, (West, et al. 2015). 4 Also, the company will use unique packages to facilitate easy differentiation of products.

To increase competitive advantage and gain a good grip on the market share, Matunda will aggressively engage in advertisements and promotions. To facilitate product differentiation and enhance the identification of viable marketing vehicles, the company has formulated the five F’s strategy: Function, finances, freedom, feeling, and future, as follows.

Functions: 4 The major goal of the company is to high-quality fresh fruit juices that are 100% organic. Bettering the customers’ 4 health is also a primary goal for the company. The fresh fruit juice produced by Matunda will serve as a dietary supplement to boost health.

Finances: “Value for what it’s worth.” 4 The pricing policy of the company will be based on the consumer’s interests. Different volumes of juice will be packaged and offered to customers at different prices to ensure that persons of all economic classes can afford the juice.

Freedom: 4 “You need it, we’ve got it.” The company’s fresh fruit juice products will be sold to our customers for 24 hours each day. Matunda will set up shop in various restaurants and cafes to enable our customers to access our products at ease. The company will also provide its products in stores across various towns to allow the freedom to choose.

Feeling: “We value our customers.” 4 All company staff will receive training in effective customer relations. This will ensure that our customers are served well and accorded the respect they deserve.

Future: 4 Matunda Fresh Juice Company intends to establish customers’ loyalty clubs which will be perfect for fostering good customer relations as we progress to the future.

Competitive Strategy

3 The market strategy that Matunda Fresh Juice Company will be utilizing is the personal connection with the company’s target audience which the company’s major competitors can no longer achieve. This strategy will specifically help the company in building loyal customer grounds besides helping in establishing a sustainable product line which will transform the Company into the future. Normally, the bigger brand beverages are utilizing very expensive marketing tools; Matunda will just make its customers be its marketing tool via a word of mouth. It’s through a single sale of a quality product that one customer will tell another customer and the sequence continues until it becomes viral even to the internet. It’s with a strong belief that establishing as a company which is invested in all the aspects of consumer health requirements will generally give the company a competitive edge. It’s important to acknowledge also that with the transitioning of the world into a technological world, the individual connection has been lost with brand loyalty also becoming unworthy. However, finding the latest product at the best price will make the customer be hooked more to the product, hence embracing his or her loyalty to the product. Through this, the personal connection can then be utilized in enhancing brand loyalty.

Restricted Target Market

The Matunda Fresh Juice Company target market is more specifically going to young adults, teenagers, as well as parents who have young children. This audience is more relevant to the products of the company because the locations where Matunda products are emanating from having got high rates of obesity that is in North America more especially in the juveniles. Therefore, for this reason, a positive impact will be derived in the area if the juvenile is targeted instead of the adults. Also since the juveniles are the future generation of our great nation, changing their taste besides enhancing their health life will greatly help in creating an active generation for future leadership and governance.

Target Market

4 Consumption for organic products is constantly rising as people learn more on the benefits of carbonated non-alcoholic juice. Matunda Fresh Juice Company intends to capitalize on the increasing demand in the markets. The vast population of people in North America will be the primary market for the company. The company will provide its fresh juice products to smaller market segments in the startup months. However, the company will gradually enter the larger market segments. The company will sell its products to both small scale customers and large-scale customers.

There are numerous fruit vendors already dealing in fresh juice products. The vendors will serve as a ready market for the company’s fresh juice products. Also, the majority of households consume fresh fruit daily and the company intends to supply the fresh fruit juice to the small-scale household consumers. The fresh juice products are designed to suit people of all ages, (Heyman& Abrams 2017). Fruit products have always been perfect for promoting health. In North America, the largest proportion of the population is aged between the age brackets of 19 years to 45 years. The company will focus much on attracting customers from this category of people.

Providing the different type of fruits is favorable to both the male and female gender. However, some fruit products are more attractive to one gender and less attractive to the other gender. Matunda will provide a range of products designed to capture the tastes and preferences of both male and female gender in the markets. The company will sell to all customers in the market regardless of education level. Also, the pricing policy adopted for the fresh juice products will be one that suits the customer’s income and meets the company’s profit margins desired.

Marketing Vehicles

4 The success of any brand is very much dependent on the level of marketing done. There are various channels which may be used as vehicles to facilitate advertisements and promotion of a brand in the market. Matunda will mainly use the media to advertise its fresh fruit products. In recent days, digital platforms have gained so much influence on marketing strategies, (Perreault, 2018). Therefore, the company will focus on both digital and print media platforms.

Many households have a TV set making this an easy vehicle to reach a multitude of people at one particular time. Matunda Fresh Juice Company will pay for commercials in five of the most popular TV stations as a strategy to increase brand awareness. The company will also pay to have its adverts carried on popular magazines especially those covering nutrition topics. Social media is widely used by people across the world, (Chaffey, D., & Smith, 2017). Matunda will advertise its products on Facebook, Instagram and Twitter to extend the volume of people reached.

Sponsoring events where a multitude of people has gathered is also a strategic way of advertising and promoting a brand. Matunda Fresh Juice Company will specifically sponsor one event in each month. T-shirts and caps branded with the company logo and name will be distributed for free at events. This will be very crucial in reaching a larger base of people and increasing brand awareness, (West, et al. 2015). 4 With all these marketing vehicles effectively used, Matunda is sure of an increase in its customer base and total sales for of the fresh juice products.

3 Management and Organizational Plan

Management Structure and Style of Justification

Management Organization

1 Abraham (2014) depicts that a good management plan should be made up of key members of the organization like employees, members of the board of management and the management style should be taken into consideration.

Key Employees

1 J.N, Bob, Clark, and Jay are core employees of Matunda Fresh Juice Company. J.N refers to the ex-CEO of the company who helped the company record a profit percentage of 28 % in the year 2010. Clark is the ex-HR manager. Jay is the ex-manager of ARN Inc, an organization concerned with the purchase and supply of various goods. The combinations of these members would aid the transformation of the company into something new, firmly competitive in the industry.

Members of the Board of Management:

James is the chairman of the board and Kelly is the assistant chairperson. The primary duties of the advisors will be overseeing the well-being of the organization. It will be extended to offering guidance to the members and who are working within the low and high levels.

Management Style

1 The flow chart below denotes a management strategy for Matunda Fresh Juice Company.

As depicted from the chart, GM will be in charge of the organization. The HR and finance secretary will represent the middles level. Research development officers, operations officer, and product marketing officers remain at the bottom-most level of management style.

Operational Plans Role of Operations Plan in Matunda

The role of operational plans towards the company is handling the productivity systems of Matunda organization (Beach, 2017). The plans allow identification of resources as well as system productivity well designed to deal with the manufacturing of products. Operations plan requires the utilization of a clear idea regarding the production design as well as the deliverance of company objectives. Operational management supply ranges from operational levels and strategic levels. The operational process if a company entails several processes which need to be executed systematically. Operational procedures of given firms comprise of several distinctive features (Beach, 2017). Operational plans of Matunda beverages operational plan include cost of efficiencies, addressing information problems and competitive advantage.

Key Aspects of Operations

Establishments of modern blending plant will be essential since it will allow the company to produce more and quality bottled beverages free of any possible health risk upon the consumers. High chances are there that quality will be maintained throughout the entire process since every task executed will be computerized.

Cost and Time Efficiencies

1 Non-alcoholic beverage companies usually possess the exemption of time and cost inefficiencies. Keeping the fact that the company is anticipating to launch three more products, whose prices will be different is a clear indication that consumers belonging to different salary brackets will be in a better position to afford the products (Bernhardt, 2017). This will ensure that all consumers remain inclusive of the company products, regardless of their income bracket. This will probably ensure that company sales are high. Increased sales directly translate to increased revenue, allowing the company to manage better its production for maximum income.

Competitive Advantage

1 Matunda Fresh Juice Company has developed several competitive strategies which will enhance its competitive advantage among the non-alcoholic companies within the same industry. Some of the procedure to be employed includes the utilization of excellent advertisements approaches, together with products branding through print ads. Efficient distribution systems will be utilized in ensuring that there is an efficient distribution system. This will produce a wide range of products manufactured. Packaging of the products should be in a manner that the cans and container’s used are harmless to the environment (Beach, 2017).

Problems Addressed

1 Even though the company is planning to launch additional products, the organization has tried hard and discussed some of the existing issues that were initially identified. For instance, the current capital was enough to sustain all the expected company tasks. The solution to obtaining enough capital arrived at the moment the external investors agreed to introduce additional funding. Transportation of the products from manufacturers to retailers was an issue but was solved through the hiring of more trucks on a contract basis, a move that ensured enough products reached the retailers (West, Ford, & Ibrahim, 2015).

The Rationale for Competitive Advantage

Matunda Fresh Juice Company’s significant competitive advantage is the use of an alternative product distribution channel. Alternative strategies include the use of Direct Store Delivery, utilization of the third-party distribution network as well as the use of customer warehouse. Direct store delivery, for example, lets the company reach the maximum number of customers at any given time. The method also aids frequent restocking of the sensitive products in the market. The technique operates free of the startup costs because, therefore, initiating it is straightforward.

How My Research Contributes To the Company

1 The marketing team of the company, as part of their study regarding the developmental activities, will venture into extensive online research; with efforts of obtaining enough facts and figures as far as the competitors’ behaviors are concerned. 1 Complete information collected will enhance the management when it comes to the identification of the most appropriate actions to be taken (West, Ford, & Ibrahim, 2015).

Technology Plan

1 Technology requirements of any given company comprise of hardware and software devices, interface needs as well as telecommunications. Regarding the activities that Matunda is engaged in, there are no significant reasons as to why the company should adopt complicated systems. Technology adoption will be fir accomplishing routine and straightforward tasks like tax and revenue compilation and compilation and evaluation of the customer’s list.

The production plant will be installed with a computerized machine. The role of the device will be monitoring the volume of the beverages produced and packaged and the one remaining (Maxworthy et al., 2018). Technology will be visible on the company website. The website will be responsible for outlining important issues ongoing within the company. The website will also provide enough information for new customers with assistance from 24/7 customer care assistance. Telecommunication perspective will entail the purchase of communication gadgets like mobile phones (Overbay, Mollette& Vasu, 2018). Matunda Company will outsource personal needs.

The Rationale for Outsourcing Personnel Needs A Section

1 The primary reason behind the outsourcing of personal needs is to enable the company to share potential risks, thus minimizing both recruitment and operational costs. Risk analysis and management is part of the most important aspects which dictates campaign outcome; there is a need for taking good care upon it. The company will attain this through the hiring of external experienced risk managers (Maxworthy et al., 2018). The hired members will play a significant role in ensuring the right decisions are made regarding the system to be utilized by the organization in order tracking and inventory section. The outsourcing of personal needs is expected to cut the costs that the company incurs. With the decrease in the overall company costs, Matunda will be in a better position of pricing its products to accommodate customers from all salary products.

Matunda Fresh Juice Company Distribution Channel

Matunda Fresh Juice Company distribution channels will consist of buying of ingredients as well as supplies online. The production will be done on the rented premises of the company. The delivery will be carried out by the use of the three company vehicles which have already been purchased. Afterward, Matunda Company will move to another location and it will start buying as well as distributing in bulky before expanding its business nationally and later internationally (McKenzie, 2015).

3 Ethics and Social Responsibility Plan

Matunda Fresh Juice Company has a plan of setting an exemplary character to the community through working with the welfare system to provide the less fortunate in society with healthier options. The company as well as has a plan of working with the state agencies for the purpose of coming up with a program which will be like a rescue to the jobless as well as homeless to earn a living as well as work skills by them being allowed to work for Matunda on a contract basis which will be temporary. It’s assumed that upon receiving the necessary skills from the program, this group of people will have an upper hand of securing a permanent job. Apart from this program, Matunda is also planning to come up with a school program which will particularly help in giving the necessary knowledge to the juveniles concerning healthier choices besides establishing a scholarship program for the students who have specifically taken the initiatives of creating better living styles for them or the society (McKenzie, 2015).

3 Environment Impact Assessment

Because Matunda isn’t just about being healthy, but also to be environmentally friendly, the company management intends to make use of technology during the production stage to lower the rate of emission as possible. 3 The company is in a move to embrace the utilization of delivery services which specifically values the environmental protection as much as possible so that to ensure that the products of the company are channeled in an environmental friendly format even when they are being passed through the company’s distribution channels. The environmental agencies will be our key partners whom we will be working with to ensure that all the company’s undertakings are carried out within the law. The communities surrounding the company and those entirely in the North America where the company is based, who make an effort to create a friendly environment will also be rewarded by the company’s program which is being developed (Ward, 2016).

3 Health Issues and Claims

As far as the company is a concern, making sure that all the ingredients, as well as the bottling process, always meet the standard requirements is very necessary. This is because the raw materials being used in the process if not carefully handled might cause very serious health issues to our esteemed consumers. According to the company program, it will be working closely with FDA to ensure that the company’s growing products doesn’t any negative impacts to the community as well as the consumers (McKeever, 2016).

Matunda Fresh Juice Company’s Financial Projections

Matunda Fresh Juice Company invested $30,000 of its capital. It took an SBA loan of $600,000 together with $130,000 from an investor. According to the company’s financial projections, this starting capital will fully cover its projected financial requirements for the time being. By utilizing these figures together with further research, it is anticipated that for the first year in business, the company will make an approximate total sales of $132,000 with a 2% revenue increase in each quarter of the initial five years in business. It’s also estimated that a breakeven point of $153,054 will be attained by the second quarter of the 3rd year with mean sales amounting to $984,675. The net profit for the first three years in business is approximated at $432,000 for the first year, $612,450 for the second year, and $1,080,302 for the third year. With the already acquainted understanding of the competitive market, the Matunda Fresh Juice Company has established a very detailed financial scheme for the initial three years. This is specifically meant to ensure that there is sustainability in the expansion level of the company (Chambers, & Humble, 2017).

Return on Investment

According to the company’s plan, there will be a strong move in introducing new products as well as developments within the company. For this reason, the anticipated return on investment indicates that the % doubling after the 1st year and staying in the range of 40 percent to 45 percent for a period of the next four years. Since the Matunda had new products in the market, it’s approximated that the percentage will increase. Also with the strategic plan of the company which the company will adopt, the error margin is anticipated to remain below 8%. With the potential risk, a start-up company takes on Matunda is much confident that the investment in this company will not have the high risk which is usually applied while investing in the beverage industry (Lynch, 2018).

Milestones · 2017 – launching the brand · February 2018 – Achieving the investors · June 2018 – partnering with the state assistance programs · February 2019 – breaking even · June 2019 – starting meeting with Coca-Cola on marketing as well as market collaboration strategy · September 2019 – the initial beginning of legal paperwork to partner with Coca-Cola · May 2020 – expansion of the target market · August 2020 – going national

Exit Plan

In the situation whereby this proposed business plan doesn’t develop as estimated, Matunda Fresh Juice Company will hold a negotiation with Coca – Cola who the company is anticipating to collaborate with to find the company doing with the financial setbacks. The company has already initiated a plan of offering the company’s stock investments to the public after the fourth year of business operations with an opinion of offering stock earlier if it’s necessary. The other strategy which the company will intend to execute before the company dissolving will be to be purchased out by another firm that is within the beverage industry and which have a close correlation with Coca – Cola Company. With the close relationship, they will be at the upper hand to acquire the company (Chambers, & Humble, 2017).

It must be stated clearly that the company will have to monitor the business state for the first four years with a mutual understanding that the company numbers will have to shift up and down during this period. Executing the problem-solving methods which were established to maintain the positive cash flow of the company will be necessary since they established a permanent market position. If for instance Matunda Fresh Juice Company increases as well as cash flow continues to reduce, and maybe the situation is the same from the previous times, Matunda will opt to execute liquidating itself to minimize the financial uncertainties of the company to the investors as well as to the owners. This will start by selling the remaining products as well as all the company’s assets. And whatever the debt of the company which remains, a payment plan will be created to compensate the creditors. This payment plan that is created must satisfy must have to satisfy all the creditors without causing any financial strain with the company owners (Burns, & Dewhurst, 2016).

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4 Chaffey, D., & Smith, P. R. (2017). 4 Digital marketing excellence: planning, optimizing and integrating online marketing. Taylor & Francis.

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Heyman, M. 4 B., & Abrams, S. A. (2017). 4 Fruit juice in infants, children, and adolescents: current recommendations. 4 Pediatrics, 139(6), e20170967.

Lynch, M. (2018). Providence Health Care: Adult Day Care Center Business Plan (Doctoral dissertation).

1 Maxworthy, J., Crawford, S. B., Sittner, B. J., Thomson, W., & Boese, T. A. (2018). 1 Defining the Role of Simulation Operations.

McDONALD, M. A. L. C. O. L. M. (2016). 4 Strategic marketing planning: theory and practice. The marketing book (pp. 108-142). Routledge.

McKeever, M. (2016). How to write a business plan. No.

McKenzie, D. (2015). Identifying and spurring high-growth entrepreneurship: Experimental evidence from a business plan competition. The World Bank.

1 Overbay, A., Mollette, M., & Vasu, E. S. (2011). 1 A technology plan that works. Educational Leadership, 68(5), 56-59. 4 Research, 69(12), 5547-5552.

Perreault, W. D. (2018). 4 Essentials of marketing. New York: 4 Mc Graw Hill.

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Citations (5/5)

1. 1 Another student’s paper

2. 2 Another student’s paper

3. 3 Another student’s paper

4. 4 Another student’s paper

5. 5 https://www.woolworthsgroup.com.au/icms_docs/183396_2010_AGM_Chairmans_Address.pdf

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Matunda Fresh Juice Company Business Plan

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Source – Another student’s paper

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Abraham (2014) depicts that a good management plan should be made up of key members of the organization like employees, members of the board of management and the management style should be taken into consideration

Source – Another student’s paper

Abraham (2014) depicts that a good management plan should be made up of key members of the organization like employees, members of the board of management and the management style should be taken into consideration

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J.N, Bob, Clark, and Jay are core employees of Matunda Fresh Juice Company

Source – Another student’s paper

J.N, Bob, Clark and Jay are core employees of Matunda Company

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

J.N refers to the ex-CEO of the company who helped the company record a profit percentage of 28 % in the year 2010

Source – Another student’s paper

J.N refers to the ex-CEO of the company who helped the company record a profit percentage of 28 % in the year 2010

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Clark is the ex-HR manager

Source – Another student’s paper

Clark is the ex-HR manager

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Jay is the ex-manager of ARN Inc, an organization concerned with the purchase and supply of various goods

Source – Another student’s paper

Jay is the ex-manager of ARN Inc, an organization concerned with the purchase and supply of various goods

Suspected Entry: 90% match

Uploaded – Matunda Business Plan.docx

The combinations of these members would aid the transformation of the company into something new, firmly competitive in the industry

Source – Another student’s paper

The combination of these members would aid the transformation of the company into something new, firmly competitive in the industry

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Members of the Board of Management

Source – Another student’s paper

Members of the Board of Management

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

James is the chairman of the board and Kelly is the assistant chairperson

Source – Another student’s paper

James is the chairman of the board and Kelly is the assistant chairperson

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The primary duties of the advisors will be overseeing the well-being of the organization

Source – Another student’s paper

The primary duties of the advisors will be overseeing the well being of the organization

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

It will be extended to offering guidance to the members and who are working within the low and high levels

Source – Another student’s paper

it will be extended to offering guidance to the members and who are working within the low and high levels

Suspected Entry: 87% match

Uploaded – Matunda Business Plan.docx

The flow chart below denotes a management strategy for Matunda Fresh Juice Company

Source – Another student’s paper

The flow chart below denotes a management strategy for Matunda company

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

As depicted from the chart, GM will be in charge of the organization

Source – Another student’s paper

As depicted from the chart, GM will be in charge of the organization

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The HR and finance secretary will represent the middles level

Source – Another student’s paper

The HR and finance secretary will represent the middles level

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Research development officers, operations officer, and product marketing officers remain at the bottom-most level of management style

Source – Another student’s paper

Research development officers, operations officer and product marketing officers remain at the bottom-most level of management style

Suspected Entry: 78% match

Uploaded – Matunda Business Plan.docx

Operational Plans Role of Operations Plan in Matunda

Source – Another student’s paper

Role of operations plan in Matunda

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The role of operational plans towards the company is handling the productivity systems of Matunda organization (Beach, 2017)

Source – Another student’s paper

The role of operational plans towards the company is handling the productivity systems of Matunda organization (Beach, 2017)

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The plans allow identification of resources as well as system productivity well designed to deal with the manufacturing of products

Source – Another student’s paper

The plans allow identification of resources as well as system productivity well designed to deal with the manufacturing of products

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Operations plan requires the utilization of a clear idea regarding the production design as well as the deliverance of company objectives

Source – Another student’s paper

Operations plan requires the utilization of a clear idea regarding the production design as well as the deliverance of company objectives

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Operational management supply ranges from operational levels and strategic levels

Source – Another student’s paper

Operational management supply ranges from operational levels and strategic levels

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The operational process if a company entails several processes which need to be executed systematically

Source – Another student’s paper

The operational process if a company entails several processes which need to be executed systematically

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Operational procedures of given firms comprise of several distinctive features (Beach, 2017)

Source – Another student’s paper

Operational procedures of given firms comprise of several distinctive features (Beach, 2017)

Suspected Entry: 93% match

Uploaded – Matunda Business Plan.docx

Operational plans of Matunda beverages operational plan include cost of efficiencies, addressing information problems and competitive advantage

Source – Another student’s paper

Operational plans of Matunda beverages operational plan include const of efficiencies, addressing information problems and competitive advantage

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Key Aspects of Operations

Source – Another student’s paper

Key aspects of operations

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Establishments of modern blending plant will be essential since it will allow the company to produce more and quality bottled beverages free of any possible health risk upon the consumers

Source – Another student’s paper

Establishments of modern blending plant will be essential since it will allow the company to produce more and quality bottled beverages, free of any possible health risk upon the consumers

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

High chances are there that quality will be maintained throughout the entire process since every task executed will be computerized

Source – Another student’s paper

High chances are there that quality will be maintained throughout the entire process since every task executed will be computerized

Suspected Entry: 87% match

Uploaded – Matunda Business Plan.docx

Non-alcoholic beverage companies usually possess the exemption of time and cost inefficiencies

Source – Another student’s paper

Cost and time efficiencies Non-alcoholic beverage companies usually possess the exemption of time and cost inefficiencies

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Keeping the fact that the company is anticipating to launch three more products, whose prices will be different is a clear indication that consumers belonging to different salary brackets will be in a better position to afford the products (Bernhardt, 2017)

Source – Another student’s paper

Keeping the fact that the company is anticipating to launch three more products, whose prices will be different is a clear indication that consumers belonging to different salary brackets will be in a better position to afford the products (Bernhardt, 2017)

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

This will ensure that all consumers remain inclusive of the company products, regardless of their income bracket

Source – Another student’s paper

This will ensure that all consumers remain inclusive of the company products, regardless of their income bracket

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

This will probably ensure that company sales are high

Source – Another student’s paper

This will probably ensure that company sales are high

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Increased sales directly translate to increased revenue, allowing the company to manage better its production for maximum income

Source – Another student’s paper

Increased sales directly translate to increased revenue, allowing the company to manage better its production for maximum income

Suspected Entry: 94% match

Uploaded – Matunda Business Plan.docx

Matunda Fresh Juice Company has developed several competitive strategies which will enhance its competitive advantage among the non-alcoholic companies within the same industry

Source – Another student’s paper

Matunda Company has developed several competitive strategies which will enhance its competitive advantage among the non-alcoholic companies within the same industry

Suspected Entry: 94% match

Uploaded – Matunda Business Plan.docx

Some of the procedure to be employed includes the utilization of excellent advertisements approaches, together with products branding through print ads

Source – Another student’s paper

Some of the procedure to be employed include the utilization of excellent advertisements approaches, together with products branding through print ads

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Efficient distribution systems will be utilized in ensuring that there is an efficient distribution system

Source – Another student’s paper

Efficient distribution systems will be utilized in ensuring that there is an efficient distribution system

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

This will produce a wide range of products manufactured

Source – Another student’s paper

This will produce a wide range of products manufactured

Suspected Entry: 90% match

Uploaded – Matunda Business Plan.docx

Packaging of the products should be in a manner that the cans and container’s used are harmless to the environment (Beach, 2017)

Source – Another student’s paper

Packaging of the products should be in a manner that the cans and container’s used are harmless to the environment

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Even though the company is planning to launch additional products, the organization has tried hard and discussed some of the existing issues that were initially identified

Source – Another student’s paper

Even though the company is planning to launch additional products, the organization has tried hard and discussed some of the existing issues that were initially identified

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

For instance, the current capital was enough to sustain all the expected company tasks

Source – Another student’s paper

For instance, the current capital was enough to sustain all the expected company tasks

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The solution to obtaining enough capital arrived at the moment the external investors agreed to introduce additional funding

Source – Another student’s paper

The solution to obtaining enough capital arrived at the moment the external investors agreed to introduce additional funding

Suspected Entry: 91% match

Uploaded – Matunda Business Plan.docx

Transportation of the products from manufacturers to retailers was an issue but was solved through the hiring of more trucks on a contract basis, a move that ensured enough products reached the retailers (West, Ford, & Ibrahim, 2015)

Source – Another student’s paper

Transportation of the products from manufacturers to retailers was an issue but was solved through the hiring of more trucks on a contract basis, a move that ensured enough products reached the retailers

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The Rationale for Competitive Advantage

Source – Another student’s paper

The rationale for competitive advantage

Suspected Entry: 75% match

Uploaded – Matunda Business Plan.docx

Matunda Fresh Juice Company’s significant competitive advantage is the use of an alternative product distribution channel

Source – Another student’s paper

Matunda’s significant competitive advantage is the use of an alternative product distribution channel

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Alternative strategies include the use of Direct Store Delivery, utilization of the third-party distribution network as well as the use of customer warehouse

Source – Another student’s paper

Alternative strategies include the use of Direct Store Delivery, utilization of the third-party distribution network as well as the use of customer warehouse

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Direct store delivery, for example, lets the company reach the maximum number of customers at any given time

Source – Another student’s paper

Direct store delivery, for example, lets the company reach the maximum number of customers at any given time

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The method also aids frequent restocking of the sensitive products in the market

Source – Another student’s paper

The method also aids frequent restocking of the sensitive products in the market

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The technique operates free of the startup costs because, therefore, initiating it is straightforward

Source – Another student’s paper

The technique operates free of the startup costs because, therefore, initiating it is straightforward

Suspected Entry: 67% match

Uploaded – Matunda Business Plan.docx

The marketing team of the company, as part of their study regarding the developmental activities, will venture into extensive online research

Source – Another student’s paper

How my research contributes to the company The marketing team of the company, as part of their study regarding the developmental activities, will venture into extensive online research, with efforts of obtaining enough facts and figures as far as the competitors’ behaviours are concerned

Suspected Entry: 86% match

Uploaded – Matunda Business Plan.docx

Complete information collected will enhance the management when it comes to the identification of the most appropriate actions to be taken (West, Ford, & Ibrahim, 2015)

Source – Another student’s paper

Complete information collected will enhance the management when it comes to the identification of the most appropriate actions to be taken

Suspected Entry: 97% match

Uploaded – Matunda Business Plan.docx

Technology requirements of any given company comprise of hardware and software devices, interface needs as well as telecommunications

Source – Another student’s paper

Technology requirements of any given company comprise of both hardware and software devices, interface needs as well as telecommunications

Suspected Entry: 97% match

Uploaded – Matunda Business Plan.docx

Regarding the activities that Matunda is engaged in, there are no significant reasons as to why the company should adopt complicated systems

Source – Another student’s paper

Regarding the activities that Matunda Company is engaged in, there are no significant reasons as to why the company should adopt complicated systems

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Technology adoption will be fir accomplishing routine and straightforward tasks like tax and revenue compilation and compilation and evaluation of the customer’s list

Source – Another student’s paper

Technology adoption will be fir accomplishing routine and straightforward tasks like tax and revenue compilation and compilation and evaluation of the customer’s list

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The production plant will be installed with a computerized machine

Source – Another student’s paper

The production plant will be installed with a computerized machine

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The role of the device will be monitoring the volume of the beverages produced and packaged and the one remaining (Maxworthy et al., 2018)

Source – Another student’s paper

The role of the device will be monitoring the volume of the beverages produced and packaged and the one remaining (Maxworthy et al., 2018)

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Technology will be visible on the company website

Source – Another student’s paper

Technology will be visible on the company website

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The website will be responsible for outlining important issues ongoing within the company

Source – Another student’s paper

The website will be responsible for outlining important issues ongoing within the company

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The website will also provide enough information for new customers with assistance from 24/7 customer care assistance

Source – Another student’s paper

The website will also provide enough information for new customers with assistance from 24/7 customer care assistance

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Telecommunication perspective will entail the purchase of communication gadgets like mobile phones (Overbay, Mollette& Vasu, 2018)

Source – Another student’s paper

Telecommunication perspective will entail the purchase of communication gadgets like mobile phones (Overbay, Mollette & Vasu, 2018)

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Matunda Company will outsource personal needs

Source – Another student’s paper

Matunda Company will outsource personal needs

Suspected Entry: 86% match

Uploaded – Matunda Business Plan.docx

The primary reason behind the outsourcing of personal needs is to enable the company to share potential risks, thus minimizing both recruitment and operational costs

Source – Another student’s paper

The rationale for outsourcing personnel needs a section The primary reason behind the outsourcing of personal needs is to enable the company to share potential risks, thus minimizing both recruitment and operational costs

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Risk analysis and management is part of the most important aspects which dictates campaign outcome

Source – Another student’s paper

Risk analysis and management is part of the most important aspects which dictates campaign outcome

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

there is a need for taking good care upon it

Source – Another student’s paper

there is a need for taking good care upon it

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The company will attain this through the hiring of external experienced risk managers (Maxworthy et al., 2018)

Source – Another student’s paper

The company will attain this through the hiring of external experienced risk managers (Maxworthy et al., 2018)

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The hired members will play a significant role in ensuring the right decisions are made regarding the system to be utilized by the organization in order tracking and inventory section

Source – Another student’s paper

The hired members will play a significant role in ensuring the right decisions are made regarding the system to be utilized by the organization in order tracking and inventory section

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The outsourcing of personal needs is expected to cut the costs that the company incurs

Source – Another student’s paper

The outsourcing of personal needs is expected to cut the costs that the company incurs

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

With the decrease in the overall company costs, Matunda will be in a better position of pricing its products to accommodate customers from all salary products

Source – Another student’s paper

With the decrease in the overall company costs, Matunda will be in a better position of pricing its products to accommodate customers from all salary products

Suspected Entry: 62% match

Uploaded – Matunda Business Plan.docx

Matunda Fresh Juice Company Distribution Channel

Source – Another student’s paper

Matunda Fresh Juice Co

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Palo Alto, Calif

Source – Another student’s paper

Palo Alto, Calif

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Strategy Analysis and Business Plan for Red Barn Farm (Doctoral dissertation, The College of St

Source – Another student’s paper

Strategy Analysis and Business Plan for Red Barn Farm (Doctoral dissertation, The College of St

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Maxworthy, J., Crawford, S

Source – Another student’s paper

Maxworthy, J., Crawford, S

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

B., Sittner, B

Source – Another student’s paper

B., Sittner, B

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

J., Thomson, W., & Boese, T

Source – Another student’s paper

J., Thomson, W., & Boese, T

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

Defining the Role of Simulation Operations

Source – Another student’s paper

Defining the Role of Simulation Operations

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Overbay, A., Mollette, M., & Vasu, E

Source – Another student’s paper

Overbay, A., Mollette, M., & Vasu, E

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

A technology plan that works

Source – Another student’s paper

A technology plan that works

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

Educational Leadership, 68(5), 56-59

Source – Another student’s paper

Educational Leadership, 68(5), 56-59

Suspected Entry: 64% match

Uploaded – Matunda Business Plan.docx

The Matunda Fresh Juice Company is a non-alcoholic beverage company which was established on the Northern side of the United States

Source – Another student’s paper

The non-alcoholic beverage company for choice is fresh juice manufacturing firm named Matunda Company

Suspected Entry: 91% match

Uploaded – Matunda Business Plan.docx

The entity intends to produce and distribute fresh juices made from natural fruits which include mango, pineapple, oranges among many other local fruits varieties

Source – Another student’s paper

The entity intends to produce and distribute fresh juices made from mango, pineapple, oranges among many other local fruits varieties

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The name ‘Matunda’ signifies the urge to connect with nature fruitfully

Source – Another student’s paper

The name ‘matunda’ signifies the urge to connect with nature fruitfully

Suspected Entry: 85% match

Uploaded – Matunda Business Plan.docx

The motive for producing and selling the products is to improve the overall health of the population while earning profitability for growth and Corporate Social Responsibility (CSR) initiatives

Source – Another student’s paper

The motive for producing and selling the products is improving the overall health of the population while earning profitability for growth and CSR initiatives

Suspected Entry: 98% match

Uploaded – Matunda Business Plan.docx

This revised non-alcoholic company aims at restoring the standards of production of fresh juice using organic farm produce

Source – Another student’s paper

The revised non-alcoholic company aims at restoring the standards of production of fresh juice using organic farm produce

Suspected Entry: 83% match

Uploaded – Matunda Business Plan.docx

The mission for Matunda Fresh Juice manufacturing company is to become the leading health-conscious fresh juice distributor in North America, through the provision of the naturally manufactured fruits products at affordable prices while maintaining relations with customers (Abrams, 2003, p

Source – Another student’s paper

The mission for Matunda juice manufacturer is to become the leading health-conscious fresh juice distributor in North America providing products at affordable prices while maintaining relations with customers (Abrams, 2003, p

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The mission aligns with the aspiration of the masses in the target market of consuming healthy products that help the body combat ailments associated with lack of specific nutritional elements in the body

Source – Another student’s paper

The mission aligns with the aspiration of the masses in the target market of consuming healthy products that help the body combat ailments associated with lack of specific nutritional elements in the body

Suspected Entry: 91% match

Uploaded – Matunda Business Plan.docx

The company envisions the possibility of carving a niche as leading brand suppliers for health-conscious drinks to consumers

Source – Another student’s paper

The company envisages the possibility of carving a niche as leading brand suppliers for health-conscious drinks to consumers

Suspected Entry: 94% match

Uploaded – Matunda Business Plan.docx

Matunda plans to operate sustainably by capitalizing on the needs of consumers, then deploying strategies that ensure that the production and distribution prioritize the well-being of the target population

Source – Another student’s paper

Matunda plans to operate sustainably by capitalizing on the needs of consumers, then deploying strategies that ensure that the production and distribution prioritizes the well-being of the target population

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

According to the trends in the market, non-alcoholic beverage firms are targeting health-conscious consumers (Olsen, 2011)

Source – Another student’s paper

According to the trends in the market, non-alcoholic beverage firms are targeting health-conscious consumers (Olsen, 2011)

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

However, the ventures provide misleading information concerning the nutritional components of the beverages supplied to consumers

Source – Another student’s paper

However, the ventures provide misleading information concerning the nutritional components of the beverages supplied to consumers

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The businesses are instead prioritizing profitability in opting to invest in scientific technologies that integrate preservatives as natural components for consumables

Source – Another student’s paper

The businesses are instead prioritizing profitability in opting to invest in scientific technologies that integrate preservatives as natural components for consumables

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The reporting on the course book about the trends in consumable indicates the surge in interest in the consumption of organic products

Source – Another student’s paper

The reporting on the course book about the trends in consumable indicates the surge in interest in the consumption of organic products

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Interestingly, the significant majority of products available in stores in the US is carbonated and has a long shelf life

Source – Another student’s paper

Interestingly, the significant majority of products available in the stores in the US is carbonated and has a long shelf life

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The consumers use artificial sugars in the production of the components

Source – Another student’s paper

The consumers use artificial sugars in the production of the components

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

Additionally, trends indicate that manufacturers invest massive funds in promoting the products as opposed to concentrating on addressing health concerns related to the consumption of nonalcoholic beverages (Olsen, 2011)

Source – Another student’s paper

Additionally, trends indicate that manufacturers invest massive funds in promoting the products as opposed to concentrating on addressing health concerns related to the consumption of nonalcoholic beverages (Olsen, 2011)

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

In the US, the demand for juices is on the rise with at least each household consuming the products daily

Source – Another student’s paper

In the US, the demand for juices is on the rise with at least each household consuming the products daily

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The figures surpass the demands for dairy products

Source – Another student’s paper

The figures surpass the demands for dairy products

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The chances of the demand growth are high due to sensitization by the media

Source – Another student’s paper

The chances of the demand growth are high due to sensitization by the media

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Television channels and magazines highlight the benefits of consuming natural organic food components

Source – Another student’s paper

Television channels and magazines highlight the benefits of consuming natural organic food components

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

Another discussion concerning the use of nonalcoholic beverages revolves around the surge in genetically produced contents

Source – Another student’s paper

Another discussion concerning the use of nonalcoholic beverages revolves around the surge in genetically produced contents

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The suitable strategic position for Matunda entails focusing on customer perception factors after product developments as a priority and then investing in market share development (Abrams, 2003, p

Source – Another student’s paper

The suitable strategic position for Matunda entails focusing on customer perception factors after product developments as a priority and then investing in market share development (Abrams, 2003, p

Suspected Entry: 97% match

Uploaded – Matunda Business Plan.docx

The objective for the selection of the strategy is providing a product that differentiates Matunda Fresh Juices Company from other carbonated and non-carbonated drink available in the markets

Source – Another student’s paper

The objective for the selection of the strategy is providing a product that differentiates Matunda Fresh Juices from other carbonated and non-carbonated drink available in the markets

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The company intends to realize the goal by liaising with producers of organic fruits from farms capable of supplying high-quality fresh fruits

Source – Another student’s paper

The company intends to realize the goal by liaising with producers of organic fruits from farms capable of supplying high-quality fresh fruits

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Afterward, the production will exploit advanced technologies that facilitate extraction of natural juices then utilized a simple supply chain in distributing the final product to the markets

Source – Another student’s paper

Afterward, the production will exploit advanced technologies that facilitate extraction of natural juices then utilized a simple supply chain in distributing the final product to the markets

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The branding will also take place

Source – Another student’s paper

The branding will also take place

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

However, the focus on quality, pricing, and timely distribution will help differentiate Matunda juices from the rest of the products in the market

Source – Another student’s paper

However, the focus on quality, pricing and timely distribution will help differentiate Matunda juices from the rest of the products in the market

Suspected Entry: 93% match

Uploaded – Matunda Business Plan.docx

Matunda Fresh Juice Company will establish a partnership with convenience/grocery stores in different parts of the country then set up outlet within the store to engage directly with consumers of the products

Source – Another student’s paper

Matunda will establish a partnership with convenience/grocery stores in different parts of the country then set up outlet within the store to engage directly with consumers of the products

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Sports venues will equally feature among the places for distributing the juices

Source – Another student’s paper

Sports venues will equally feature among the places for distributing the juices

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Hired vans will help in reaching the distribution venues

Source – Another student’s paper

Hired vans will help in reaching the distribution venues

Suspected Entry: 92% match

Uploaded – Matunda Business Plan.docx

Matunda will engage sellers to know about the products nutrient composition and health benefits in all distribution venues

Source – Another student’s paper

Matunda will engage sellers knowledgeable about the products nutrient composition and health benefits in all distribution venues

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The personnel will provide consumers critical information related to the beverages such as price, and values as well as assurance on quality

Source – Another student’s paper

The personnel will provide consumers critical information related to the beverages such as price, and values as well as assurance on quality

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The team will equally engage in after-sales services then solicit feedback of consumers on the same product

Source – Another student’s paper

The team will equally engage in after-sales services then solicit feedback of consumers on the same product

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The sales team will maintain contact with consumer to enable distribution based on orders on subsequent demands for the same products

Source – Another student’s paper

The sales team will maintain contact with consumer to enable distribution based on orders on subsequent demands for the same products

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Matunda will also consider collaborating with reputable fruit suppliers like Luba Fresh in reaching consumers in new markets

Source – Another student’s paper

Matunda will also consider collaborating with reputable fruit suppliers like Luba Fresh in reaching consumers in new markets

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The possible risks that might interfere with Matunda operations are a market risk in the form of regulatory distribution demanding that non-alcoholic beverage company disclose the details of the contents of juices supplied to consumers

Source – Another student’s paper

The possible risks that might interfere with Matunda operations are market risk in the form of regulatory distribution demanding that non-alcoholic beverage company disclose the details of the contents of juices supplied to consumers

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The restriction on packaging and demands for regular health inspection by FDA official might affect the operations

Source – Another student’s paper

The restriction on packaging and demands for regular health inspection by FDA official might affect the operations

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The rising concern on the use of genetically modified organism also poses a threat in productions of nonalcoholic beverage firms

Source – Another student’s paper

The rising concern on the use of genetically modified organism also poses a threat in productions of nonalcoholic beverage firms

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

However, in the case of Matunda, the restriction on labeling and packaging bears the risk of affecting the profits of the venture

Source – Another student’s paper

However, in the case of Matunda, the restriction on labeling and packaging bears the risk of affecting the profits of the venture

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The company might struggle to comply with safety requirements that dictate the mode of production and distribution of nonalcoholic beverages

Source – Another student’s paper

The company might struggle to comply with safety requirements that dictate the mode of production and distribution of nonalcoholic beverages

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The third risk is a surge in carbonated drinks that makes it difficult to differentiate organic products from synthesized commodities is technology risk

Source – Another student’s paper

The third risk is a surge in carbonated drinks that makes it difficult to differentiate organic products from synthesized commodities is technology risk

Suspected Entry: 95% match

Uploaded – Matunda Business Plan.docx

Matunda plans to mitigate the concern by developing a production chain that prioritizes technology that ensures the safety of the products than produce a differentiated product (Abrams, 2003, p

Source – Another student’s paper

Matunda plans to mitigate the concern by developing a production chain that prioritizes technology that ensures the safety of the products then produce differentiated product (Abrams, 2003, p

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The communication of the same to the inspectors from the FDA will follow

Source – Another student’s paper

The communication of the same to the inspectors from the FDA will follow

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The management plans to liaise directly with framers to ensure the supply of high quality, safe fruits

Source – Another student’s paper

The management plans to liaise directly with framers to ensure the supply of high quality, safe fruits

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Additionally, Matunda will label the products appropriately

Source – Another student’s paper

Additionally, Matunda will label the products appropriately

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The exploration of the strengths of the firm indicates that the entity has a reputation for establishing mutual relations with consumers

Source – Another student’s paper

The exploration of the strengths of the firm indicates that the entity has a reputation for establishing mutual relations with consumers

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The same sense of brand loyalty combined with excellent customer service will lure consumers into shopping the brand

Source – Another student’s paper

The same sense of brand loyalty combined with excellent customer service will lure consumers into shopping the brand

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The firm has competent personnel and invests in the latest technologies

Source – Another student’s paper

The firm has competent personnel and invests in the latest technologies

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The weakness of the firm is that producers depend on organically produced fruits, thus making its difficult manufacturing the same products in large quantities

Source – Another student’s paper

The weakness of the firm is that producers depend on organically produced fruits, thus making its difficult manufacturing the same products in large quantities

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The marketing techniques exploited might fail to entice consumers if the firm fails to segment the market properly

Source – Another student’s paper

The marketing techniques exploited might fail to entice consumers if the firm fails to segment the market properly

Suspected Entry: 97% match

Uploaded – Matunda Business Plan.docx

The opportunities that Matunda can exploit include supplying high-quality fresh produce to healthy conscious consumers whose population is rising globally

Source – Another student’s paper

The opportunities that Matunda Company can exploit include supplying high-quality fresh produce to healthy conscious consumers whose population is rising globally

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

There is a growing demand for reliable supplies of fresh organic products

Source – Another student’s paper

There is a growing demand for reliable supplies of fresh organic products

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The well elaborate distribution chain will enable the suppliers to reach wider target markets

Source – Another student’s paper

The well elaborate distribution chain will enable the suppliers to reach wider target markets

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The threat to Matunda operations are manufacturers of dairy products as well as fresh beverages targeting consumers in the existing markets

Source – Another student’s paper

The threat to Matunda operations are manufacturers of dairy products as well as fresh beverages targeting consumers in the existing markets

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The increased regulation on non-alcoholic beverage production is a threat to operations

Source – Another student’s paper

The increased regulation on non-alcoholic beverage production is a threat to operations

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The limited expertise in terms of employee’s knowledge about the products is also a threat to future progression

Source – Another student’s paper

The limited expertise in terms of employee’s knowledge about the products is also a threat to the future progression

Suspected Entry: 63% match

Uploaded – Matunda Business Plan.docx

Matunda Fresh Company SWOT Analysis

Source – Another student’s paper

Matunda Fresh Juices Company

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The Planning Shop

Source – Another student’s paper

The Planning Shop

Suspected Entry: 72% match

Uploaded – Matunda Business Plan.docx

The world of non-alcoholic drinks market is actually in high demand majorly in two regions that is North America and Europe

Source – Another student’s paper

The global nonalcoholic drinks market is in high demand in two regions of North America and Europe

Suspected Entry: 72% match

Uploaded – Matunda Business Plan.docx

The market continues to enjoy tremendous growth, and the industry competition initiates the introduction of new products as well as flavors besides innovative packaging which gives a sustainable format for the growth rate to continue growing

Source – Another student’s paper

The market continues to enjoy a steady rate of growth, and the completion within the industry continues to introduces new products flavors, and innovative packaging which provides a sustainable format for the growth rate to continue growing

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Company Strategic Position

Source – Another student’s paper

Company Strategic Position

Suspected Entry: 78% match

Uploaded – Matunda Business Plan.docx

e) Increase in the cost of suppliers

Source – Another student’s paper

suppliers cost increase

Suspected Entry: 65% match

Uploaded – Matunda Business Plan.docx

The market strategy that Matunda Fresh Juice Company will be utilizing is the personal connection with the company’s target audience which the company’s major competitors can no longer achieve

Source – Another student’s paper

Competitive Strategy Market strategy that Serra Beverage Company is using the personal connection with our target audience that our major competitors can no longer achieve

Suspected Entry: 62% match

Uploaded – Matunda Business Plan.docx

Management and Organizational Plan

Source – Another student’s paper

Management and Organization Plan

Suspected Entry: 97% match

Uploaded – Matunda Business Plan.docx

Management Structure and Style of Justification

Source – Another student’s paper

Management Structure and Style Justification

Suspected Entry: 76% match

Uploaded – Matunda Business Plan.docx

Ethics and Social Responsibility Plan

Source – Another student’s paper

Ethics and Social Responsibility Plan Corporate Citizenship

Suspected Entry: 63% match

Uploaded – Matunda Business Plan.docx

Matunda Fresh Juice Company has a plan of setting an exemplary character to the community through working with the welfare system to provide the less fortunate in society with healthier options

Source – Another student’s paper

Sierra Beverage company plans to set an example to the community by working with the welfare system in order to provide the less fortunate with healthier options

Suspected Entry: 65% match

Uploaded – Matunda Business Plan.docx

Environment Impact Assessment

Source – Another student’s paper

Environmental Impact Assessment

Suspected Entry: 62% match

Uploaded – Matunda Business Plan.docx

The company is in a move to embrace the utilization of delivery services which specifically values the environmental protection as much as possible so that to ensure that the products of the company are channeled in an environmental friendly format even when they are being passed through the company’s distribution channels

Source – Another student’s paper

Using a delivery service that values environmental protection as much as we do so that our products are still been distributed in an environmental friendly format even when we pass it on to our distribution channels

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Health Issues and Claims

Source – Another student’s paper

Health Issues and Claims

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Competition in the Market

Source – Another student’s paper

Competition in the Market

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

There are already many established enterprises offering non-alcoholic beverages in the markets

Source – Another student’s paper

There are already many established enterprises offering non-alcoholic beverages in the markets

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Some of the large companies like Coca-cola and Pepsi have also ventured into the business of fresh juice

Source – Another student’s paper

Some of the large companies like Coca cola and Pepsi have also ventured into the business of fresh juice

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Other formidable competitors in the market include

Source – Another student’s paper

Other formidable competitors in the market include

Suspected Entry: 84% match

Uploaded – Matunda Business Plan.docx

Picana, Tropical fruit, and Gatorade sports drink

Source – Another student’s paper

Picana, Tropical fruit, and Gatorade sport drink

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

There are also numerous suppliers of tea and coffee beverages in the market such as Starbucks and Dunkin’s

Source – Another student’s paper

There are also numerous suppliers of tea and coffee beverages in the market such as Starbucks and Dunkin’s

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

However, very few of the companies present in the market produce their products with zero carbonation and zero chemicals

Source – Another student’s paper

However, very few of the companies present in the market produce their products with zero carbonation and zero chemicals

Suspected Entry: 93% match

Uploaded – Matunda Business Plan.docx

This provides a perfect opportunity for Matunda to capitalize on

Source – Another student’s paper

This provides a perfect opportunity for Matunda company to capitalize on

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The society is now more than ever, very interested in organic products that are not processed using chemicals, (Heyman& Abrams 2017)

Source – Another student’s paper

The society, is now more than ever, very interested in organic products that are not processed using chemicals, (Heyman & Abrams 2017)

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Health has become a major concern in North America due to the increasing cases of lifestyle-related illnesses

Source – Another student’s paper

Health has become a major concern in North America due to the increasing cases of lifestyle related illnesses

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Much of the illnesses are said to emanate from the excessive consumption of processed food products

Source – Another student’s paper

Much of the illnesses are said to emanate from the excessive consumption of processed food products

Suspected Entry: 97% match

Uploaded – Matunda Business Plan.docx

As society looks for options to migrate from processed foods, Matunda Fresh Juice Company offers a way out through its fresh fruit juices

Source – Another student’s paper

As society looks for options to migrate from processed foods, Matunda Juice Company offers a way out through its fresh fruit juices

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

To gain roots in the competitive markets, Matunda will introduce a range of fresh fruit juices that are not processed or carbonated

Source – Another student’s paper

To gain roots in the competitive markets, Matunda will introduce a range of fresh fruit juices that are not processed or carbonated

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

This will be a good way of horizontally differentiating the products to gain a competitive advantage, (McDONALD, 2016)

Source – Another student’s paper

This will be a good way of horizontally differentiating the products to gain a competitive advantage, (McDONALD, 2016)

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The company will also engage in marketing campaigns to promote awareness of the fresh fruit products in the market

Source – Another student’s paper

The company will also engage in marketing campaigns to promote awareness of the fresh fruit products in the market

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The company intends to provide customers with an affordable quality product that will improve their welfare

Source – Another student’s paper

The company intends to provide customers with an affordable quality product that will improve their welfare

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Products delivered by the company will be of the highest quality and in compliance with FDA standards

Source – Another student’s paper

Products delivered by the company will be of highest quality and in compliance with FDA standards

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The company intends to partner with other producers of fresh fruit such as Luba

Source – Another student’s paper

The company intends to partner with other producers of fresh fruit such as Luba

Suspected Entry: 94% match

Uploaded – Matunda Business Plan.docx

Pricing of the products will be strategically designed to increase the competitive advantage, (West, et al

Source – Another student’s paper

Pricing of the products will be strategically designed to increase the competitive advantage, (West, et.al., 2015)

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Also, the company will use unique packages to facilitate easy differentiation of products

Source – Another student’s paper

Also, the company will use unique packages to facilitate easy differentiation of products

Suspected Entry: 96% match

Uploaded – Matunda Business Plan.docx

To increase competitive advantage and gain a good grip on the market share, Matunda will aggressively engage in advertisements and promotions

Source – Another student’s paper

To increase competitive advantage and gain good grip of the market share, Matunda will aggressively engage in advertisements and promotions

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

To facilitate product differentiation and enhance the identification of viable marketing vehicles, the company has formulated the five F’s strategy

Source – Another student’s paper

To facilitate product differentiation and enhance identification of viable marketing vehicles, the company has formulated the five F’s strategy

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Function, finances, freedom, feeling, and future, as follows

Source – Another student’s paper

Function, finances, freedom, feeling, and future, as follows

Suspected Entry: 96% match

Uploaded – Matunda Business Plan.docx

The major goal of the company is to high-quality fresh fruit juices that are 100% organic

Source – Another student’s paper

The major goal of the company is to high quality fresh fruit juices that is 100% organic

Suspected Entry: 80% match

Uploaded – Matunda Business Plan.docx

health is also a primary goal for the company

Source – Another student’s paper

Bettering the customers’ health is also a primary goal for the company

Suspected Entry: 95% match

Uploaded – Matunda Business Plan.docx

The fresh fruit juice produced by Matunda will serve as a dietary supplement to boost health

Source – Another student’s paper

The fresh fruit juice produced by Matunda will serve as a dietary supplement to boost health Finances

Suspected Entry: 81% match

Uploaded – Matunda Business Plan.docx

The pricing policy of the company will be based on the consumer’s interests

Source – Another student’s paper

“Value for what is worth.” The pricing policy of the company will be based on consumer’s interests

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Different volumes of juice will be packaged and offered to customers at different prices to ensure that persons of all economic classes can afford the juice

Source – Another student’s paper

Different volumes of juice will be packaged and offered to customers at different prices to ensure that persons of all economic classes can afford the juice

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

“You need it, we’ve got it.” The company’s fresh fruit juice products will be sold to our customers for 24 hours each day

Source – Another student’s paper

“You need it, we’ve got it.” The company’s fresh fruit juice products will be sold to our customers for 24 hours each day

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

Matunda will set up shop in various restaurants and cafes to enable our customers to access our products at ease

Source – Another student’s paper

Matunda will set up shop in various restaurants and cafes to enable our customers to access our products at ease

Suspected Entry: 99% match

Uploaded – Matunda Business Plan.docx

The company will also provide its products in stores across various towns to allow the freedom to choose

Source – Another student’s paper

The company will also provide its products in stores across various towns to allow the freedom to choose

Suspected Entry: 78% match

Uploaded – Matunda Business Plan.docx

All company staff will receive training in effective customer relations

Source – Another student’s paper

“We value our customers.” All company staff will receive training on effective customer relations

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

This will ensure that our customers are served well and accorded the respect they deserve

Source – Another student’s paper

This will ensure that our customers are served well and accorded the respect they deserve

Suspected Entry: 97% match

Uploaded – Matunda Business Plan.docx

Matunda Fresh Juice Company intends to establish customers’ loyalty clubs which will be perfect for fostering good customer relations as we progress to the future

Source – Another student’s paper

Matunda Juice Company intends to establish customers’ loyalty clubs which will be perfect for fostering good customer relations as we progress to the future

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Consumption for organic products is constantly rising as people learn more on the benefits of carbonated non-alcoholic juice

Source – Another student’s paper

Consumption for organic products is constantly rising as people learn more on the benefits of carbonated non-alcoholic juice

Suspected Entry: 93% match

Uploaded – Matunda Business Plan.docx

Matunda Fresh Juice Company intends to capitalize on the increasing demand in the markets

Source – Another student’s paper

Matunda Juice Company intends to capitalize on the increasing demand in the markets

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The vast population of people in North America will be the primary market for the company

Source – Another student’s paper

The vast population of people in North America will be the primary market for the company

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The company will provide its fresh juice products to smaller market segments in the startup months

Source – Another student’s paper

The company will provide its fresh juice products to smaller market segments in the startup months

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

However, the company will gradually enter the larger market segments

Source – Another student’s paper

However, the company will gradually enter the larger market segments

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The company will sell its products to both small scale customers and large-scale customers

Source – Another student’s paper

The company will sell its products to both small scale customers and large-scale customers

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

There are numerous fruit vendors already dealing in fresh juice products

Source – Another student’s paper

There are numerous fruit vendors already dealing in fresh juice products

Suspected Entry: 96% match

Uploaded – Matunda Business Plan.docx

The vendors will serve as a ready market for the company’s fresh juice products

Source – Another student’s paper

The vendors will serve as a ready market to the company’s fresh juice products

Suspected Entry: 95% match

Uploaded – Matunda Business Plan.docx

Also, the majority of households consume fresh fruit daily and the company intends to supply the fresh fruit juice to the small-scale household consumers

Source – Another student’s paper

Also, majority of households consume fresh fruit on a daily basis and the company intends to supply the fresh fruit juice to the small-scale household consumers

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The fresh juice products are designed to suit people of all ages, (Heyman& Abrams 2017)

Source – Another student’s paper

The fresh juice products are designed to suit people of all ages, (Heyman & Abrams 2017)

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Fruit products have always been perfect for promoting health

Source – Another student’s paper

Fruit products have always been perfect for promoting health

Suspected Entry: 91% match

Uploaded – Matunda Business Plan.docx

In North America, the largest proportion of the population is aged between the age brackets of 19 years to 45 years

Source – Another student’s paper

In North America, the largest proportion of the population is aged between the age bracket of 19 years to 45 years

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The company will focus much on attracting customers from this category of people

Source – Another student’s paper

The company will focus much on attracting customers from this category of people

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Providing the different type of fruits is favorable to both the male and female gender

Source – Another student’s paper

Providing different type of fruits is favorable to both the male and female gender

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

However, some fruit products are more attractive to one gender and less attractive to the other gender

Source – Another student’s paper

However, some fruit products are more attractive to one gender and less attractive to the other gender

Suspected Entry: 93% match

Uploaded – Matunda Business Plan.docx

Matunda will provide a range of products designed to capture the tastes and preferences of both male and female gender in the markets

Source – Another student’s paper

Matunda Juice Company will provide a range of products designed to capture the tastes and preferences of both male and female gender in the markets

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The company will sell to all customers in the market regardless of education level

Source – Another student’s paper

The company will sell to all customers in the market regardless of education level

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Also, the pricing policy adopted for the fresh juice products will be one that suits the customer’s income and meets the company’s profit margins desired

Source – Another student’s paper

Also, pricing policy adopted for the fresh juice products will be one that suits the customer’s income and meets the company’s profit margins desired

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The success of any brand is very much dependent on the level of marketing done

Source – Another student’s paper

The success of any brand is very much dependent on the level of marketing done

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

There are various channels which may be used as vehicles to facilitate advertisements and promotion of a brand in the market

Source – Another student’s paper

There are various channels which may be used as vehicles to facilitate advertisements and promotion of a brand in the market

Suspected Entry: 90% match

Uploaded – Matunda Business Plan.docx

Matunda will mainly use the media to advertise its fresh fruit products

Source – Another student’s paper

Matunda Juice Company will mainly use the media to advertise its fresh fruit products

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

In recent days, digital platforms have gained so much influence on marketing strategies, (Perreault, 2018)

Source – Another student’s paper

In recent days, digital platforms have gained so much influence on marketing strategies, (Perreault, 2018)

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Therefore, the company will focus on both digital and print media platforms

Source – Another student’s paper

Therefore, the company will focus on both digital and print media platforms

Suspected Entry: 88% match

Uploaded – Matunda Business Plan.docx

Many households have a TV set making this an easy vehicle to reach a multitude of people at one particular time

Source – Another student’s paper

Many households have a TV set and would thus be an easy vehicle to reach a multitude of people at one particular time

Suspected Entry: 95% match

Uploaded – Matunda Business Plan.docx

Matunda Fresh Juice Company will pay for commercials in five of the most popular TV stations as a strategy to increase brand awareness

Source – Another student’s paper

Matunda Juice Company will pay for commercials in five of the most popular TV stations as a strategy in increase brand awareness

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

The company will also pay to have its adverts carried on popular magazines especially those covering nutrition topics

Source – Another student’s paper

The company will also pay to have its adverts carried on popular magazines especially those covering nutrition topics

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Social media is widely used by people across the world, (Chaffey, D., & Smith, 2017)

Source – Another student’s paper

Social media is widely used by people across the world, (Chaffey, D., & Smith, 2017)

Suspected Entry: 79% match

Uploaded – Matunda Business Plan.docx

Matunda will advertise its products on Facebook, Instagram and Twitter to extend the volume of people reached

Source – Another student’s paper

Matunda will advertise its products on Facebook and twitter with the aim of extending the volume of people reached

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Sponsoring events where a multitude of people has gathered is also a strategic way of advertising and promoting a brand

Source – Another student’s paper

Sponsoring events where a multitude of people has gathered is also a strategic way of advertising and promoting a brand

Suspected Entry: 93% match

Uploaded – Matunda Business Plan.docx

Matunda Fresh Juice Company will specifically sponsor one event in each month

Source – Another student’s paper

Matunda Juice Company will specifically sponsor one event in each month

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

T-shirts and caps branded with the company logo and name will be distributed for free at events

Source – Another student’s paper

T-shirts and caps branded with the company logo and name will be distributed for free at events

Suspected Entry: 95% match

Uploaded – Matunda Business Plan.docx

This will be very crucial in reaching a larger base of people and increasing brand awareness, (West, et al

Source – Another student’s paper

This will be very crucial in reaching a larger base of people and increasing brand awareness, (West, et.al., 2015)

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

With all these marketing vehicles effectively used, Matunda is sure of an increase in its customer base and total sales for of the fresh juice products

Source – Another student’s paper

With all these marketing vehicles effectively used, Matunda is sure of an increase in its customer base and total sales for of the fresh juice products

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Chaffey, D., & Smith, P

Source – Another student’s paper

Chaffey, D., & Smith, P

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Digital marketing excellence

Source – Another student’s paper

Digital marketing excellence

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

planning, optimizing and integrating online marketing

Source – Another student’s paper

planning, optimizing and integrating online marketing

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

S., & Sharma, P

Source – Another student’s paper

S., & Sharma, P

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Marketing resources, performance, and competitive advantage

Source – Another student’s paper

Marketing resources, performance, and competitive advantage

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

A review and future research directions

Source – Another student’s paper

A review and future research directions

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

B., & Abrams, S

Source – Another student’s paper

B., & Abrams, S

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Fruit juice in infants, children, and adolescents

Source – Another student’s paper

Fruit juice in infants, children, and adolescents

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Pediatrics, 139(6), e20170967

Source – Another student’s paper

Pediatrics, 139(6), e20170967

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Strategic marketing planning

Source – Another student’s paper

Strategic marketing planning

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

theory and practice

Source – Another student’s paper

theory and practice

Suspected Entry: 93% match

Uploaded – Matunda Business Plan.docx

The marketing book (pp

Source – Another student’s paper

In The marketing book (pp

Suspected Entry: 83% match

Uploaded – Matunda Business Plan.docx

Research, 69(12), 5547-5552

Source – Another student’s paper

Journal of Business Research, 69(12), 5547-5552

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Essentials of marketing

Source – Another student’s paper

Essentials of marketing

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Mc Graw Hill

Source – Another student’s paper

Mc Graw Hill

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

C., Ford, J., & Ibrahim, E

Source – Another student’s paper

C., Ford, J., & Ibrahim, E

Suspected Entry: 94% match

Uploaded – Matunda Business Plan.docx

creating a competitive advantage

Source – Another student’s paper

creating competitive advantage

Suspected Entry: 100% match

Uploaded – Matunda Business Plan.docx

Oxford University Press, USA

Source – Another student’s paper

Oxford University Press, USA

Suspected Entry: 63% match

Uploaded – Matunda Business Plan.docx

A Business Plan for Sustainable Living

Source – https://www.woolworthsgroup.com.au/icms_docs/183396_2010_AGM_Chairmans_Address.pdf

A SUSTAINABLE BUSINESS

Suspected Entry: 62% match

Uploaded – Matunda Business Plan.docx

a business plan for a sustainable world

Source – https://www.woolworthsgroup.com.au/icms_docs/183396_2010_AGM_Chairmans_Address.pdf

A SUSTAINABLE BUSINESS

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