Assignment 2: Internal Environmental Analysis/Strategy Analysis and Strategy
Selection (Week 6)
Purpose: This assignment is the second of three assignments. Students will use the
tools and concepts learned in the course and in previous business courses to develop
an understanding of how organizations develop and manage strategies to establish,
safeguard and sustain its position in a competitive market.
Students also have the opportunity to review an organization’s objectives and goals and
the key functional areas within the organization. Performing an internal environment
analysis helps assess a firm’s internal resources and capabilities and plays a critical
role in formulating strategy by identifying a firm’s strengths to overcome weaknesses.
Students will then 1) assess long-term objectives, 2) identify and evaluate alternative
strategies and 3) recommend strategies for a company to pursue.
In completing the assignment, students will use the chapters in the eBook as a guide
and perform research on the company from Assignment 1, answer the questions below
in narrative form following the steps provided below:
Step 1: Create a double-spaced, 12-point font Word or Rich Text Format (RTF)
document. The final product cannot be longer than 16 pages in length, which includes
all tables and matrices but excludes the title page and reference page. Do no use an
Step 2: Review assignment grading rubric.
Step 3: Follow the following format using these topics as headings:
Title page with title, your name, the course, the instructor’s name;
Internal Environmental Analysis
Strategic Analysis & Strategy Selection