Instructions confirmed by customer on 8 Nov 2017 02:25 2 Dec 2017 19:05 assessment-brief-for-eo.docx

Instructions confirmed by customer on 8 Nov 2017 02:25
2 Dec 2017 19:05
27 Nov 2017 16:40
Hey, you added websites but you still dint change whats written. I sent you whats missing and its even written in the brief. Can you please fix this.
27 Nov 2017 02:20
Heyy, its written that you have to come up with an idea of new venture and then explain if its theme 1,2 or 3 .
Theme One : Opportunity Recognition
– Both supply & demand exist
Theme Two : Opportunity Discovery
– Either supply or demand exists & the non-existent side has to be created
Theme Three : Opportunity Creation
– Neither demand nor supply currently exists & both have to be constructed I have read what you have written. In general explanation its correct but you need to be more specific and stick to the question. Please read the Instructions again.
7 Nov 2017 23:02
Summative assessment: Individual Essay of up to 2,500 words (100% of course marks)-
For their summative assessment, which will comprise 100% of each students mark in this module, students are required to write an essay for their new opportunity/venture, of their choice, that provides a crisp and appealing description of their chosen business idea behind the venture and an explanation of its unique value proposition. The idea for students new venture should be developed from their formative assignment. Each student may choose their own, personal idea. Or the same idea may be chosen by more than one student, this isnt problematic as the focus of the summative assessment is on individual learning of the entrepreneurial process, and students learning will inevitably be different from one another based on their reading and personal reflections. As students essays will be written for academic examiners they must show a critical understanding of:
1) entrepreneurship literature/themes, that are outlined in class, &
2) how their chosen themes may help in guiding their choice of business idea, the value proposition and in assessing & developing the idea as a new venture in the market.
Students should choose only two entrepreneurial themes to guide their choices in this essay. First, literature to support the entrepreneurial opportunity should be chosen and this should be drawn on to explain the students choice of entrepreneurial idea. Additionally, literature/themes of new venture development should be chosen and this should be drawn on to explain one or more possible ways, again at students discretion, in which their idea may be developed, with suitable value propositions, in the market. The sections that must be included in students essay are as follows:
1. Introduction to the entrepreneurial opportunity/idea and its value proposition (word count: 800 words),
2. Critical presentation of students two entrepreneurship themes (word count: 800 words), &
3. Development plans for students idea based on their chosen development themes (word count: 900 words). Students should begin their essay with a brief discussion of the uniqueness and creativity of the idea behind their venture, and not of the technical specifications or sophistication of the idea. Following this initial description, students should focus on points 2. and 3. above in explaining why their idea matters and how their chosen themes support their idea and its development.
The final mark for students essays will be presented as a weighted mark out of 100%:
Indicative Marking Scheme for Individual Essays:
1. Analysis of two themes of the students choice: first, of entrepreneurial opportunity for sourcing the students idea, and second, of entrepreneurial development for developing the chosen idea, including an explanation of why the chosen literature is important to the student: 30%
2. Explanation of the ideas value proposition in the market by drawing on literature to support students remarks. 30%
3. Evidence of imagination in drawing on elements of the literature to produce an interesting and plausible account of their choice of idea and one or more ways in which the idea may be developed: 30%
4. Structure and content in evaluating and presenting the students analysis, including relevant application of diagrams, tables and appendices, as appropriate. Preparation and presentation (length, use of academic conventions, grammar, paragraphing, layout, and proofreading): 10%
In addition to these summative assignments, other formative assessments may be set up in seminars to help students develop entrepreneurial skills, and these assessments will involve questions, debates, quizzes, and exercises to test students entrepreneurial aptitude and develop suitable skills for new venture creation. How will your assessments be supported by your module Tutors?
1. One weeks dedicated seminar on your summative assessment (An extra class will be offered in the week following students last scheduled lecture)
2. Formative feedback on one draft
3. Links to the assessment throughout your seminars
4. Assignment hand-in checklist
5. Feedback on your findings in seminars
6. FAQs on Moodle
How will your work be assessed?
Students work will be assessed in the first instance by two subject experts who will use the marking guidelines provided in this assessment brief. When students access their marked work they should reflect on the feedback so that this can be used it to improve future assignments.
All students must use the Harvard System which they should already be familiar with as second-year students.
Assignment submissions
The Business School requires a digital version of all assignment submissions. These must be submitted via Turnitin on the modules Moodle site. Submissions must be made as a Word file (not as a pdf) and must not include scanned in text or text boxes. All submissions must be submitted by 2pm on the given date. For further general details on coursework preparation refer to the online information via StudentZone: Mitigating circumstances/what to do if you cannot submit a piece of work or attend your presentation
The University Mitigating Circumstances Policy can be found on the University website – Mitigating Circumstances Policy
Marking and feedback process
Between students handing in their work and then receiving feedback and marks within 20 days there are a number of quality assurance processes that we go through to ensure that students receive marks which reflects their work. A brief summary is provided below.
Step One The module and marking team meet to agree standards, expectations and how feedback will be provided.
Step Two A subject expert will mark your work using the criteria provided in the assessment brief.
Step Three A moderation meeting takes place where all members of the teaching and marking team will review the marking of others to confirm whether they agree with the mark and feedback
Step Four Work at Levels 5 and 6 then goes to an external examiner who will review a sample of work to confirm that the marking between different staff is consistent and fair
Step Five Your mark and feedback is processed by the Office and made available to you.
STOP relying upon descriptive and subjective statements
START drawing upon more evidence and references
CONTINUE to work to the guidelines for presentation and covering each element required; using the Harvard reference approach


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