For this assignment, you will conduct a detailed SWOT analysis of your chosen healthcare organization for your Final Project. Discuss your selected organization’s strengths, weaknesses, opportunities, and possible threats.

The SWOT analysis should include the following five components:

• Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.

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• Weaknesses – Limitations of an organization to meet the needs of its determined customer base.

• Opportunities – External conditions that may reveal certain new opportunities regarding profit and growth.

• Threats – Factors or changes in the external environment that may present threats to the organization.

• Summary/Recommendations – After conducting your SWOT analysis, write a paragraph in which you provide your recommendations to the CEO of your chosen healthcare organization. Also state how you will use this information to create a marketing plan that will ensure the following:

◦ The organization’s resources are not wasted

◦ Time is well spent

◦ Marketing efficiently is improve

The assignment

• Must be four to five double-spaced pages in length 


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