[Instant Help From 10$/Pg] Advisory Board Next Week

[Instant Help From 10$/Pg] Advisory Board Next Week

 Deliverable Length:  4-6 pages 

 Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah’s name on the caller ID.

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“Hi, Deborah. What’s up?” you ask.

“I’d like you to present to the advisory board next week,” Deborah says. “They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”

After you hang up, you begin thinking through the different items that you will need to cover.

As you finalize the marketing plan, complete the following:

  • Is globalization a good move for the company?
  • What is your rationale behind this decision? Synthesize analysis conducted in previous units, including strategic considerations, cultural considerations, competitive analysis and balanced scorecard.
  • What geographic location should be a target for global expansion?
  • What background information can you provide to support this decision?
  • How will this decision support the overall goal of growth and expansion?
 

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