[Instant Help From 10$/Pg] 300 Words · Please

[Instant Help From 10$/Pg] 300 Words · Please

Module  Discussion

1. Name and describe the major steps in the new product development process.

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2. Explain why it is important for companies to continue to focus on new product development, even during a recession. 

Discussion Requirements:

·       Please ensure that the discussion question response is substantive in nature, which includes a minimum of 300 words.

·       Please avoid writing the minimum. Make sure that the response is topic-specific, relevant to the course material, and supported by outside academic sources through the use of in-text citations with the inclusion of a reference section.

·       Make sure amongst your references you include;

Amstrong, G, Kotler, P, Harker, M, Brennan, R, (2009) Marketing: An introduction, Prentice Hall

 

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