data and how it informs solutions to practical problems with potential impact on your organization or industry.
11/09/2019
Information Systems Department
11/09/2019

Industry: Hospitality discussion rep

Company Name: Empire Hotels

Host Country: Dubai

Structure of Venture: To provide top notch, cost effective, hospitality services to all customers along with great entertainment.

Political: 

· Governmental do’s and don’ts

· Difference in wage and hour or labor laws

Economic:

· Tax differences

· Salary differences

Social:

· Customers and Dubai citizens may not approve of a US business

· Increased competition

· Opposing demographics

Technological:

· Opposing technology, counties may learn something from one another

· Additional training for computers and other technology

Environmental:

· Hot weather

· Possible sacred land near or around potential hotel location

Legal:

· All laws for the city, state, and country

· Business laws and regulations including safety, health, and employment

Resources

Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2018). International business: Environments and operations (16th ed.). Retrieved from https://www.vitalsourcDaniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2018). International business: Environments and operations (16th ed.). Retrieved from https://www.vitalsource.com/e.com/

Thiele, Andrew. (2018, February 15). PESTEL Analysis – What is it and why do we use it? Andet5. Retrieved from https://andet5.com/2018/02/pestel-analysis-what-is-it-and-why-do-we-use-it/

Alex

PESTLE Analysis

 

Industry: Coffee

Host Country: Norway

Company Name: Heaven in Hell

Structure: Serve coffee bring this very cold place a warm atmosphere.

 

Political: 

· Government tax policies- 11.4%

· Business regulation- egalitarianism

Economic: 

· Currency value- 1 US Dollar= 8.97 Norwegian Krone

· National GDP- 398.8 billion USD

Social: 

· Change in style/choices- hikers and tourists

· Population demographics- 5.3 million in the country

 

Technological: 

· Rapid technological progress/innovation- renewable energy

· Improvement in production technologies-o

Legal: 

· Laws relating to wages/employment- $21.80 USD per hour

· Employment taxation- 8.2%

Environmental or Ethical: 

· Least corrupt countries

· Cold year round

 

 

 –Alejandra R.

 

References: 

Mister Simplify. (2017, June 2).  PESTLE analysis – The simplest explanation ever (Links to an external site.) [Video file]. Retrieved from https://youtu.be/Gv5fza6wHE4

Globalization effects: winners and losers of the 21st century (Links to an external site.) (Links to an external site.) (n.d.). Retrieved from http://fita.org/aotm/0900

https://www.globalizationpartners.com/2017/11/09/doing-business-in-norway/ (Links to an external site.)

https://www.usrepresented.com/2017/09/30/norway-energy/ (Links to an external site.)

Hi Nadine –

Thanks for sharing your overview of Gobo and its current status in the US market.

Which country outside of the US would you like to see Gobo expand to first?

Kathy Colquitt

 

**Take a look at the Week 5 Final Project and note that your work in this and other Discussion Forums can help you build out the final assignment.  Note that the selection of your foreign target market will help guide further research for the final paper and future discussions.

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