First, thank you for taking this question. Actually, I’m working on a thesis regarding the analysis and research on the brand and its brand-community and anti-brand community. The brand we chose is Innocent (http://www.innocentdrinks.co.uk). I’m in charge of recommending strategies to overcome challenges associated with the anti-brand community.
The attachment is the solution that has been provided by one of the tutors. The solution is well-organized and contains enough theoretical foundation. However, as a matter of fact, Innocent has done an excellent job in establishing and improving their brand community and corporate-customer communication, which is exactly why studying anti-brand community been such a sophisticated and difficult task since there are not much information can be found on its anti-brand community. For this solution, I would like for you to include more practical examples and real cases which you can find on various of an Innocent brand community (official website, Facebook, Instagram, twitter, flicker, YouTube Channel etc.). For each strategy, it’s supposed to be facilitated with the example of an anti-brand community or anti-brand behaviors that you can be located in the above communities. If there are not many traits of anti-brand community, the risk and dangered prospect of overlooking such an important issue should be clarified.
Last but not the least, the strategies and the entire content should be original, NO plagiarism should have appeared. I’d very much appreciate it if the solution could not only present the originality and freshness of thinking but images, infographics etc. will be included as well. Thank you so so much.
FORMAT: Main body length: three pages; Double-spaced, 12 pt (Times New Roman), 1-inch margins all around; Bibliography should be clearly stated.