Effective Commercial Tactics in Global Marketing

12/09/2019
analysis of case study data.
12/09/2019

Effective Commercial Tactics in Global Marketing

SLP 02

Module 1 described in detail how the SLP for this course will produce a document that will begin a working draft of a proposal for your Doctoral Study.  Once again, it is important that you not be concerned that the work you do at this early date will obligate you to that topic later on.  Your thinking should and will evolve as you take additional courses.   However, you should take this assignment and the feedback you receive seriously because it will serve as the template you will follow as you develop your ideas more fully.

In Module 1, we provided the big picture of what you will put together throughout the course.  It would be a very good idea to review it again.  Note that the “deliverables” are listed for each module.

As a review, the deliverable for Module 1 was as follows:

Module 1:  What phenomenon do I want to know more about? Drill down a little – what do I want to know, specifically? Why do I want to know this? What skills do I have that I bring to my doctoral study research on this topic?  Do I have any biases or pre-conceived ideas about what I might find if I studied this phenomenon?  How sure am I?

Your assignment for this module is to produce a 3- to 4-page paper discussing the following:

Module 2:  Have I done any reading on this topic?  Do I know how much research has been done concerning this topic? Find and skim 5 or 6 articles/dissertations, books that relate to research conducted on this topic.  What theoretical bases do these studies employ?  What would my study add to this body of research?

SLP Assignment Expectations

Although the SLP is a less formal document than a case study, it is expected that you follow APA convention at the doctoral level. Also, although you are asked for your opinion, remember that it is good practice to avoid writing in the first person. Instead, focus on stating the facts as you perceive them to be while writing in the third person—and cite supporting sources.

SLP 03

Module 1 described in detail how the SLP for this course will produce a document that will begin a working draft of a proposal for your Doctoral Study.  Once again, it is important that you not be concerned that the work you do at this early date will obligate you to that topic later on.  Your thinking should and will evolve as you take additional courses.   However, you should take this assignment and the feedback you receive seriously because it will serve as the template you will follow as you develop your ideas more fully. We continue the SLP series for this course with the Module 3 SLP deliverable.

Module 3:  How would I classify the appropriate study design (explanatory, descriptive, etc.)? Describe how you would classify your design and explain the rationale for your design choice. Briefly discuss the strengths and weaknesses of the approach. (2-3 pages)

SLP Assignment Expectations

Although the SLP is a less formal document than a case study, it is expected that you follow APA convention at the doctoral level. Also, although you are asked for your opinion, remember that it is good practice to avoid writing in the first person. Instead, focus on stating the facts as you perceive them to be while writing in the third person—and cite supporting sources.

SLP 04

Module 1 described in detail how the SLP for this course will produce a document that will begin a working draft of a proposal for your Doctoral Study.  Once again, it is important that you not be concerned that the work you do at this early date will obligate you to that topic later on.  Your thinking should and will evolve as you take additional courses.   However, you should take this assignment and the feedback you receive seriously because it will serve as the template you will follow as you develop your ideas more fully.

In Module 1 we provided the big picture of what you will put together throughout the course.  It would be a very good idea to review it again.  Note that the “deliverables” are listed for each module.

As a review, the deliverable for Module 3 was as follows:

Module 3:  How would I classify the appropriate study design (explanatory, descriptive, etc.)? Describe how you would classify your design and explain the rationale for your design choice. Briefly discuss the strengths and weaknesses of the approach. (2-3 pages).

In thinking about a possible topic for your Doctoral Study, consider the following questions:

Module 4:  What kind of data would I need for my doctoral research and why?  Where could I obtain it?  How would I approach gaining access to the data? How would I analyze it? (2-3 pages)

SLP Assignment Expectations

Although the SLP is a less formal document than a case study, it is expected that you follow APA convention at the doctoral level. Also, although you are asked for your opinion, remember that it is good practice to avoid writing in the first person. Instead, focus on stating the facts as you perceive them to be while writing in the third person—and cite supporting sources.

SLP 05

The previous modules described in detail how the SLP for this course will produce a document that will begin a working draft of a proposal for your Doctoral Study.  It is now time to attempt this ourselves and take the next step by developing a mini-proposal for your doctoral study.

Module 5:  The Problem/Puzzle

Write up a 4-page mini-proposal for the Doctoral Study you are thinking about doing at this point in time.

  • The tentative title of your study.
  • Explain what is driving your interest in your research topic.
  • Define the problem have you identified that your research might address or help resolve.
  • What puzzle about your area of interest do you want to solve?
  • Propose a set of RQ’s (5-10) which you will eventually reduce to 1 or 2.

SLP Assignment Expectations

Although the SLP is a less formal document than a case study, it is expected that you follow APA convention at the doctoral level. Also, although you are asked for your opinion, remember that it is good practice to avoid writing in the first person. Instead, focus on stating the facts as you perceive them to be while writing in the third person—and cite supporting sources.

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