Stock-Trak Portfolio Report Write-Up Guidelines
finding and understanding the research on your chosen topic.


There are two aspects

The first is the degree to which INTERNAL firm culture shapes what the firm can do. For that, please research and comment on best buy case(attached already) culture and how that shapes how it does business.

Firms vary in where they recruit from, what other organizations they are linked with, internal protocols and ways of organizing decision-making power, and thus in how they operate in the world. This is NOT a simple assignment.

Second, in strategic theme statement(attached already) you stated what the firm should DO. Discuss how firm level culture is likely to interact with EXTERNAL (SOCIETAL-NATIONAL) culture. This is particularly relevant if you argued for going international or marketing to a particular demographic. THIS ALSO IS NOT SIMPLE.

Why are you doing this – because not understanding culture is one of the biggest causes of failure for firm expansions, alliances, mergers and acquisitions…to say nothing of why people like you (employees) get fired or not promoted.

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