New Business


Purpose:  This assignment is the first of three assignments.  Students will use the tools

and apply concepts learned in this and previous business courses to demonstrate an

understanding of how organizations develop and manage strategies to establish,

safeguard and sustain its position in a competitive market.

Monitoring competitors’ performance is a key aspect of performing an external

environment analysis.  This assignment provides students the opportunity to evaluate

the competitive position of one of the organizations listed below and integrate that

information in an External Factor Evaluation (EFE) matrix and Competitive Profile

Matrices (CPM).


Students will perform an external analysis on an industry where a company from the list

below operates and competes. Alternative companies/industries may be studied but

only with the instructor’s prior approval.

  •  T. Cross
  •  Fitbit
  •  Citrix
  • Riverbed Technology
  •  Darden Restaurants

The PowerPoint should focus on factors related to the company’s industry and the

an environment that it and its competitors make. The factors to measure are those

identified in SWOT, 5 Forces, PESTEL, EFE, and CPM.

In completing the assignment, students will perform research on the selected company,

its industry, and its competitors and respond to the required steps below:

Step 1:  Create a PowerPoint Presentation.  The final product will be no longer than 20

slides including the title page and reference page.  Students will use the note section of

the PowerPoint to discuss, explain and support the reasoning for information presented

in each slide.

Step 2:  Review assignment grading rubric.

Step 3:  In completing the assignment, students are required to support the reasoning

using in-text citations and a reference list.  If the information is taken from a source

document, it has to be cited and referenced.  Both in-text citations and an associated

reference list are required.  View the sample APA paper under Week 1 content.

Students may also look under Course Resources>> Student Toolbox for APA resources.

Step 4: Complete an External Environmental Analysis:

Use tools, concepts and information from your own research to perform an external

analysis of the company’s environment.  Include the following:

  • Company overview
  • Industry analysis
Instruction Files
BMGT 495.docx

22.4 KB

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