Capstone Assignment for BUS 460, Business Strategy
The capstone assignment for BUS 460, Business Strategy, is one of a series of assignments designed to demonstrate that students have achieved the learning outcomes established for the majors in the College of Business and Management. The checkpoint critical assignments are integral components of the business plan, which is the critical assignment in the capstone course, BUS 460, Business Strategy.
The specific objective of this critical assignment is to assure that students have a sufficient level of, economics, management and leadership skills, marketing knowledge, and accounting and finance skills to develop a business plan. This exercise will provide students with the opportunity to integrate and implement theory to practice and demonstrate that they have accomplished the learning outcomes of the majors in the College of Business and Management. This comprehensive business plan is completed during the final year of study.
For the purpose of this exercise, students will develop a fictional company for which they will prepare a strategic business plan. The work product of the student should include the key components of a business plan, which are listed below. The plan will demonstrate that students have a depth and breadth of business concepts that would encourage a prospective employer to have confidence that students are prepared for a position in industry. The use of one of the Business plan templates provided to you in the materials section of iTunes U is recommended. If you use those, you are less likely to miss a required section.
The specific components should include: • Executive Summary (One Page) o Including the strategic direction or strategic deviation from existing strategies, e.g. products, new markets, new technologies recommended. This should be done last! • Table of Contents • Vision and Mission and Goals Statements (Paragraph or statement section for each) • Industry Analysis with internal and external SWOTs and SWOT analysis of at least three competitors • Company Products and Services current and proposed- in detail- What is strategic advantage of each? • Operational Plan in detail, how will you will deliver the proposed product or service? • Marketing Strategy How will you bring product or service to market; the strengths risks of the marketing plan and anticipated costs? • Financial Forecasts include anticipated revenue and expenses, cash flows, profit statements including margins per product with three years projections. Demonstrate the anticipated Return on Investment (ROI).