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Assignment ID: FG133137041
Case Study: “Beam Suntory:Striving for Optimal Post-Acquisition Integration Case”
1. Given the industry environment and Suntory’s resources and capabilities, was the acquisition of Beam the right path to enter the global spirit market?
2. Was the high price paid for Beam worth it? Was there too much debt involved?
3. How should Beam Suntory resolve its cultural differences and accelerate the integration to realize potential synergies?
4. How should Suntory approach Beam to achieve the optimal level of post-acquisition integration?
5. Going forward, what challenges is Suntory facing, and how should the company tackle them?
Attachment:- Beam Suntory.rar