Allocate revenues for the jackets and boots » Full Grade
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Question – A company sells a range of outdoor winter clothing. For the upcoming season, Jackets retail for $150 each and winter boots retail for $100. The company has decided to have a promotion where customers can buy both products for $200.
Required – Allocate revenues for the jackets and boots using:
1. The stand-alone method.
2. The incremental method.
3. The Shapley value method.
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