________ advertising is common during the maturity stage of the product life cycle, but you should a

________ advertising is common during the maturity stage of the product life cycle, but you should avoid this if your brand is the leader.

Select one:

a. Pioneering

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b. Competitive

c. Covert

d. Comparative

e. Institutional

Which of the following is a distinct advantage of personal selling over the other marketing communication methods?

Select one:

a. highly cost effective

b. ability to tailor the message

c. less time-consuming

d. highly flexible

e. strategic relationship between company and customer

Centrum Vitamin's offer to buy a bottle of 100 and get an extra mini-bottle of 20 free is an example of using ________ a sales promotion approach.

Select one:

a. loyalty programs

b. point-of-purchase materials

c. premiums

d. product placements

e. multiple-purchase offers

Comparative advertising works well when a brand ________.

Select one:

a. is not the leader in its product category

b. has a higher than average advertising budget

c. is not competing with a top brand

d. has higher sales than all of its competitors

e. has an inexperienced marketing team

Feelings of accomplishment, personal growth, and self-worth are examples of ________ rewards.

Select one:

a. transactional

b. extrinsic

c. intrinsic

d. subjective

e. objective

 

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